How Videos Boost Your SEO

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It may surprise you to know that YouTube has more daily searches than Yahoo or Bing, making video a highly sought after media. Offering content on your webpage that search engines want is the way to grow your search ranking. If your video is hosted on YouTube, it can be a helpful traffic builder to your site.

One survey has found that if there is a video on your website, you are 53 times more likely to boost your ranking on the search engines first page. Search engines prioritize websites with videos on their search engine rankings.

It was also found that your click-through rates will increase by 41% when you have videos on your site. The click-through rates are increased mostly because of the rich-video added next to the search results. YouTube generates thumbnails when you make your videos that are the rich-media added to your webpage. Rich video extracts from your YouTube page bring viewers directly to YouTube – not your webpage. So don’t just rely on YouTube to make the rich-video. Lots of views doesn’t equal lots of quality traffic to increase your SEO.

Embedding the video with this snippets will make your video valuable to reward you for the work on creating the video. Placing a link to a landing page on your site is the best way to boost your SEO.

Another reason for adding video to your site is that Google’s Hummingbird algorithm has changed the search queries to look for quality content over keyword optimization.

On average, Internet viewers will not stay on a page for longer than 8 seconds. They need something happening on the page. If there is a high bounce rate from people leaving your site, you will be punished by the search engines rankings. Video is the best way to make sure people remain on your page.

A few years ago, Google brought forth a metric to their algorithm named “dwell time”. It monitors the total time a user spends on a site after clicking off the search engine result page. As the user stays longer on the page, the more likely the content is valuable and relevant. SEO’s goal is to have ultimate “page authority” which Google will only bestow upon the most relevant site. Video gives you extra viewing time to help give you a shot at the ultimate page authority.

Links are created because people make them, not because bots create them. People like video and create those links on the video. So as much as SEO might seem like a computer game, users create content.

So… Use video to boost your! Now, what’s the best way to get the most of the video we do use? Here are a few tips…

  • Label your video with a keyword rich label.
  • Use relevant keywords to define your video
  • If your video is confusing, explain it below to reinforce the keywords
  • Name your video with keywords in the URL
  • Create links to your video on other pages
  • Place your video on the site map so Google can index it
  • When you upload your video, fully complete the description section
  • Mention your URL in the opening of the video
  • Share you video on social media sites
  • Focus on getting inbound links
  • Keep your video under 4 minutes
  • Make the rich-video thumbnails to make your video count
  • Place the video on the webpage so users don’t have to scroll down
  • Have an accurate title
  • One video = one topic
  • Make high quality video, this isn’t time for amateur stuff
  • Embed your video to your site, not to YouTube

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