13 Signs You Need A New Website

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The gateway to your brand is your website. You should make sure to put your best up front for everyone to see. It is the top association your clients and possible clients have with your business. Similarly to the rest of your digital marketing strategy, it needs to be frequently updated. Looking to upgrade the site frequently can keep from needing to have a huge overhaul when you wait more than three or four years. As you want your brand to evolve, so should your website. Your site and your brand go hand-in-hand. If your site is outdated, then so is your brand. Here are a bunch of clear ways to know it is time for a new website.

    1. Your site is SMALL! When the monitor resolution improved and the 16:9 HD view came into existence, your website did not catch on. This is the most blatant issue and listed first because if your site is tiny then it might be decades old! It’s time to update it! What do you do in your digital marketing strategy that is ten years old? You wouldn’t dare.
    2. You have a flash player to “Enter Site”. It is outdated and old. The technology is over five years old and no one uses that anymore. It on its own is a huge red flag. Any sort of splash page is too old, and it’s time to get it out of here!
    3. Your site is virtually unresponsive. Nearly half of all viewers will escape a website that does not load in three seconds. Every second of not loading will cost you another 7%. It’s not just aggravating, it can be highly financially costly. It would be more expensive to lose your sales than to simply upgrade your speed.
    4. Your site is not multi-leveled. We are not discussing the single scrolling pages that are trendy in the web design world. We are referencing the single page sites that lead to nowhere and provide little information or excitement. The site needs to be optimized with a multi-level structure to keep your company information well organized. Also, it can give you a bigger presence in search results, which is the main use of a website today.
    5. The content is not up to date. It can make the site decayed to have old content. When the copy references are many years old and much of it no longer works, then your site is in big trouble. Whoever built the site is most likely not around anymore to update it. That’s why we are here– we will fix it up for you!
    6. Your site isn’t found on Google or Yahoo. Having your site optimized is essential to make sure that your business has a strong presence on the search engines to make sure you are easily found. Potential customers need to be able to find your website, get to know your business, and reach you. Once your site is optimized for search engines, you will see results immediately.
    7. If your site can only perform on one platform. Internet Explorer 7 or 8 are old websites that are outdated. Mozilla Firefox, Safari, and Google Chrome are also internet browsers that need to be addressed. The best way to stay current with the browsers is to constantly be updating the site to manage the structure and security. We can provide the design to optimize and adapt to the most current browsers.
    8. Your website is not adapted to mobile yet. If it won’t load on a phone, it is not optimized for mobile. Look, roughly 30% of the 90 million people who own a smartphone check the web on it. Of those people, 15% will buy something from their mobile device during this year alone. You don’t necessarily have to get a spectacular design specific to your mobile needs, but you should make sure your site is optimized for mobile devices.
    9. There is no continuity to your social media from your site. Communicating with your customers and connecting to them is a major factor today in building your business. Your social conversations through your networks allow you to build the relationship with your customers. All the links on your various social media sites and webpages should link back and forth to create the most constant dialogue with your customers.
    10. When your competition has a better site than yours! It is only human nature to judge the business by their website. First impressions matter. So if your competition has a brighter, faster, and more efficient website than yours, most viewers are going to be more attracted to it. If you feel you are better than your competitor, prove it with a better website.
    11. The site has been the same for over 3 years. The common rule of thumb is to remake your webpage every 2-3 years. While still making constant updates as often as daily or weekly. With SEO, it is important to be up to date on the customers ever changing desires and search engine algorithms. Remaining current with the latest trends in web design will ensure your customers have a great experience when using your site.
    12. Search optimization has not happened on your site. Your website exists to be found by your customers. If you have a site, you might as well make sure your clients can find it and use it effectively.
    13. There is music autoplaying on your website. Similar to eliminating flash players and “Enter Here” pages, auto-playing music on a site is just annoying and will drive people away. It’s never good to force content upon users. They rarely react positively when they feel something is being pushed on them. It’s just too easy for them to leave when they are bothered.

If your webpage has any of these issues, we can help you set it straight. We can help people looking for your product or service actually find your business. We can make sure they find you and when they do they will be able to have a full grasp for what your business is about and how good it is.

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