Advanced Web Analytics
Web analytics is not just a tool for measuring web traffic but should be leveraged as a tool for conducting business and market research, and to assess and improve the overall effectiveness and ROI of your website.
When was the last time your business stopped to analyze the effectiveness of your SEO campaign? In fact most businesses don’t!
These businesses are missing out on a lot of valuable data that can help them improve their ROI and efficiency. Web analytics helps create meaningful reports that can be used to drive more conversions through increased customer satisfaction.
This focus on customer behavior is very important because failure to pay attention to your web analytics will allow your competition to pass you by!
Web Analytics Services
There are many metrics that have to be considered when considering web analytics. Power To Be Found will be able to analyze the most relevant metrics for your business to ensure that we produce the best report for your company.
Metrics that we analyze:
Bounce Rates
Referring Traffic
Time On Site
Conversion Goals
Page Visits
Event Tracking
In addition to analyzing various metrics and producing a comprehensive report that outlines how people use your site, our services include:
- Researching the market and your customers
- Analyzing your competitors
- Analyzing conversion rates and interpreting statistics
- Analytics set up
- Analyzing link popularity
- Analytics review in case tweaks need to be made
- Optimizing your website to achieve conversion goals
- Analyzing keywords
- Analyzing your website
- Analyzing your social media presence and integration
- Website code optimization (titles, keywords, page load speed)
- Site architecture assessment (internal linking, URL structure)
- Assess link popularity on search engines
Web analytics is designed to evaluate the quality of your web content, measure website trends, and demonstrate how your website meets your goals and the needs of your users. The whole gamut of web analytics can be very time consuming because it involves analyzing charts, graphs, and other data in order to compile a comprehensive report. It is, however, critical that these analyses be conducted regularly to ensure that targets are being met.
Why Web Analytics is Important
If your business needs web analytics services, we will be more than happy to conduct those services for you. As professionals in the business since 2002, our dedicated and knowledgeable team of SEO experts will guide you along the right path to optimizing and improving your marketing performance.
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