Google AMP (Accelerated Mobile Pages) is basically an open-source project by Google that enables website publishers to improve the speed at which sites load for mobile users. It simplifies the complex aspects of a website and focuses on including only essential content so the loading speed increases on mobile devices.
What Is AMP Not?
While there’s no doubt that AMP drastically improves the speed at which websites load on mobile devices, it’s also important to take care of end-user experience and usability. A page which only loads fast may not essentially lead to a great user experience, since other factors also contribute to overall user satisfaction.
Why Is AMP Important?
Mobile users are increasingly getting used to very high speeds, making it imperative for website publishers to catch up. While Google has no control over the speed at which websites load content, it still gets associated with poor performance due to incredibly slow-loading websites.
Here, AMP plays a crucial role as a solution for speedy content loading. Additionally, it also helps get around ad blockers, making it easy to place ads on pages. When ads are blocked, this cuts off the revenue source for the website publisher as well as Google, but ad blockers can also adversely impact user experience (especially for mobile users).
Who Benefits from AMP?
AMP is most useful for website publishers. In the SEO space, it’s most suitable if the site is a news publisher and (more importantly) works on an ad revenue model, since it improves speed on content as well as ads.
Currently, AMP drops engaging and interactive site elements like forms or shopping carts. These elements are important for gathering data, placing orders and other important activities. If your site needs any of them, AMP is not for you. SEO admins can explore other speed-improving solutions available.
Using AMP for Mobile SEO
For mobile SEO, the reach is phenomenal since content is seen by a much larger audience. It’s a simple process of implementing the open source HTML code, in addition to creating content which is AMP worthy. It’s important to trim any frills to have powerful and impactful content, since this is the only means of brand communication with mobile users.
Impact on SERPs (Search Engine Results Pages)
Since current AMP is targeted at mobile phone users, SERPs have to be modified accordingly for easier navigation on a handheld device. The current Beta version has them as a “swipeable” carousel over regular links which, once clicked, open quickly.
If you have any questions about using Google AMP for SEO, and whether it’s the right choice for your business, get in touch with the experts at Power To Be Found today!
With over 12 years of experience, we’ve experienced practically every scenario and explored an extensive range of strategies for online marketing success. Our team of creative, driven and experienced professionals can help you get where you want to be.