What Does Google Consider Low Quality Content?

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Low quality website content reduces user experience and lacks relevant information. If you are in the habit of copying content from other websites or publishing non-informative material, your site may be classified as low quality, which means that you are not creating a unique experience for your visitors. In effect, unless you provide useful and informative content, your website will be unable to attract or retain user interest. Creating a lot of substandard, poorly written material will also result in your site being categorized as low quality.

How Google Penalizes Sites with Low Quality Content

With the spread of content farms that generate large volumes of textual content in an attempt to grab search engine rankings, many websites are featuring a lot of low quality material that limit user experience. Sites featuring low quality content often see their search engine rankings plummet in favor of high quality content websites. Google has demoted many low-ranked websites in its search engine results in a move geared towards enriching its users’ experience. While the names of relegated websites were not released, this change impacted about 12% of the search engine’s queries. Only sites with user-friendly content now dominate its top rankings.

What should a site owner do if they are affected by Panda?

Google has also allowed its users to create individual blacklists containing sites that no longer appear in their search results and announced that some of the most common sites appearing on the blacklist would be altogether demoted in ranking. As a result, many websites with diverse content archives saw some of their content rankings rise while others sank.

How to Fix Low Quality Content

By focusing on quantity rather than quality, you run the risk of losing valuable search engine rankings that generate traffic for your website. Web pages stuffed with keywords and links but contain little or no unique or original information are likely to negatively impact your marketing efforts. Low quality content can lower the ranking of your entire website, so your priority needs to be fixing the problem before your rankings fall further.


poor low quality content

Fixing low quality content

Hit By Panda – Post By Search Engine Watch

Violated Google’s Quality Guidelines – Post by Jennifer Riggins on Kissmetrics

Guide to Fixing Any Google Penalty  – Post by Neil Patel


Here are a few ways you can filter your content to ensure all your material is top quality:

  • Remove Low Quality Content or Pages – Evaluate your entire website. Pages with low rankings should be removed and new pages should be generated to recapture rankings.
  • Improve Poor Quality Content – If you do not feel like removing entire pages of your website, improve their content. Focus on the quality of the content and try to convey the relevant points in fewer but more meaningful words that will have an impact on your audience.
  • Optimize the Use of SEO – Over-the-top usage of SEO can lower your site ranking. Make sure you use keywords and links only when relevant and not for the sake of boosting rankings alone.
  • Strategize Your Marketing Message – People are unlikely to read your content if it does not offer them something unique. Well-written persuasive messages and calls to action will boost readership.

What Makes a High Quality Website?

A high quality website is one that maximizes value for its users, offering them unique and interesting content that will enhance their personal satisfaction. Here are some factors that reflect a good quality site:

  • It clearly states the brand’s name, postal address, and phone number
  • It features a professional design and is easy to navigate
  • It includes customer reviews and testimonials
  • There is an active customer service team available to answer users’ queries and comments
  • The history and goals of the business are transparent
  • The content is original, user-friendly, and grammatically correct
  • The site is regularly updated with relevant, interesting, and informative content
  • The pages load quickly

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