The benefits of search engine optimization working in union with social media are endless and often untapped; this is due to where each traditionally falls within a company. SEO falls under marketing and social media activity is categorized as a PR effort, often creating a conflict in strategies. However, an argument can be made that local SEO and social media should work together with the purpose of achieving the same goals, especially when you consider the creative ways SEO and social media can work together.
Getting Messages Out Quicker
Coordinating your marketing and PR efforts across all web-based and social platforms will allow you to reach a wider audience. Regardless of whether you’re trying to raise awareness for a particular community service campaign or you want to launch a new product, social media is exceptionally effective in getting messages out because information can simply be shared and distributed to the masses.
More Accurate Metrics
By not tracking your social sites, you could be missing out on valuable data. There is an increase benefit to tracking all stats together, as you will get a more accurate grasp on how your consumers are finding out about your business and what actions they are taking. Through this knowledge, you can maximize the marketing of your company by pinpointing where you need to put your SEO efforts.
Interaction That Is More Beneficial and Valuable
Although it’s absolutely possible to track website traffic in real-time, the instant feedback you get with social media is unique and can attract a broader spectrum of consumers. The immediate interaction you get with social media allows you to assess the effectiveness of certain keywords and phrases, including geo-based keywords designed to attract local consumers.
Integrate Message Across More Platforms
Social networks are included as one of many factors that search engine bots scroll through to gather ranking data. These search engine bots track how much interaction is going on from all of your online platforms. Therefore, it’s important to ensure that you’re delivering a uniform message and, more importantly, putting out plenty of content across all platforms to encourage successful integration.
Building Your Brand
Social media paired with SEO can prove legitimacy of your brand, increase outreach success and develop your online reputation. Through marrying social media with your SEO efforts, you will have a better opportunity for some much-needed brand recognition by incorporating strategic keywords, along with a link back to your site, in anything you do socially, from posting how-to videos to your regular tweets and social posts.
Keeping Tabs On Competitors
Through some research, you can gather information on your competitors and the crowd they are targeting, along with the methods they are utilizing to touch those prospective consumers. This information will allow you to adjust your SEO techniques, and use your social platforms to best reach audiences that are being ignored or find original ways to redirect traffic to your website.
Content is a crucial part of all SEO efforts at all levels. To create more targeted content, consider adopting a month-by-month SEO plan to ensure that you’re revealing content that’s relevant to link building. This should include collecting targeted data and identifying key topics related to each segment of your desired customer. Fortunately, there are plenty of web and social analytical tools you can use to get very detailed info on who’s viewing your content.
React More Quickly To Bad Reviews
Due to quick response time with social media, you can nip any negative reviews, especially any illegitimate ones, in real-time and with a well-worded response. Social media allows you to quickly develop a damage control response, act swiftly to minimize any damage to your search engine rankings, show a personal interest in settling issues and evade escalation that could impede future SEO efforts.
With over 12 years of experience, we’ve experienced practically every scenario and explored an extensive range of strategies for online marketing success. Our team of creative, driven and experienced professionals can help you get where you want to be.