If the speed of your website isn’t really something that you consider important, you may need to think again.
No one has the patience to wait for something they want and the average attention span of Internet users is even lower than you would think it is!
Take a look at these numbers:
A case study found that over 51% of online shoppers will not complete a purchase if the website is slow to load.
Demand for faster loading times is increasing and 47% of Internet users expect a website to load within 2 seconds.
If your website loads slowly during peak traffic times, 75% of visitors will jump to competitor sites instead.
When it comes to load times, every second counts. Think we’re kidding? Nope.
In fact, a load time delay of even 1 second leads to:
An 11% drop in page views
A 16% drop in customer satisfaction
A 7% drop in completed sales
In addition to a loss of conversions, user experience and customer satisfaction, a slower website can also be penalized by Google, especially for mobile websites. If you’ve worked hard to build your page ranking, this is the last thing that you’d ever want to deal with.
How Can You Optimize the Load Time for Your Site?
Check out this infographic by SingleHop, which covers some great tips for improving page load times, right from convenient tools for testing your page to picking frontend and backend solutions that offer the best results.
With over 12 years of experience, we’ve experienced practically every scenario and explored an extensive range of strategies for online marketing success. Our team of creative, driven and experienced professionals can help you get where you want to be.