How to Improve Your SEO Score and Why You Need to Do It

  • November 20, 2015
  • SEO
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How-to-Evaluate-and-Make-Better-Use-of-Key-Performance-Indicators-(KPIs)

Search engine optimization is a philosophy of strategies, techniques and methods used to increase traffic to a website. This is mostly achieved by receiving high-ranking results in popular search engines on the internet. Websites that rank higher obviously have more authenticity and are reliable for posting organic results.

Here are some of the main factors that affect your SEO score:

Domain Authority

Essentially, Domain Authority is the calculated metric denoting how well a certain domain name ranks in website search results, and is commonly measured on a hundred point scale.

  • Why Does It Matter?The Domain Authority Metric has become one of the most accurate ways of determining how successful a website will be. It simply means that you need to get more authentic and organic information to give to your viewers.
  • Where Can It Be Found?Domain Authority is publicly available for all websites. There are free sources for everyone who has a website, and all you have to do is search for them.

Site Speed

A website’s loading speed is the first impression that is made to the viewer, and depends on many factors. It begins when the user clicks on and submits a request.

  • Why Does It Matter?Everyone has experienced the impatience that comes with a slow loading website. With internet being as quick as it is today, visitors have no tolerance for slow pages.
  • Where Can It Be Found?There are easy to use and free software programs that can help reduce the time it takes to load a website.

Backlinks

These are links that take people from your website to another. There are many ways to analyze and dissect them, but the number of quality backlinks used is most important.

  • Why Does It Matter?If your website has a wide range of quality backlinks, it tells search engines that your site is a valuable and useful, and deserves a high ranking.
  • Where Can It Be Found?Software to help you figure out how to use backlinks for your website is freely available.

Number of Pages Indexed

Indexed pages are a count of your website’s entire content.

  • Why Does It Matter?Indexed pages matter because at the end of the day, they can strength the internal link profile of your website with more interlinked pages.
  • Where Can It Be Found?With the proper software, you can get a proper number of index pages, complete with a rating.

Social Media Interaction

This is one of the best strategies when it comes to online marketing, and using social media lets other people boost the popularity of the website and interact with you too.

  • Why Does It Matter?With social media on your side, you can get an idea of how popular your website is, and customers or fans can promote your pages.
  • Where Can It Be Found?

    The best social media sites are:

    • Facebook
    • Twitter
    • LinkedIn
    • Google+

Site Sessions

A site session refers to the interaction that your website gets through its users.

  • Why Does It Matter?It matters because you can find out what to change about your website if interaction is slow.
  • Where Can It Be Found?Google Analytics and Google Analytics API are the only reliable ways to measure site session traffic on your website.

Organic Visiting

Organic visitors are the number of people who are referred to your website through unpaid SEO.

  • Why Does It Matter?Organic visits matter because they represent people who are legitimately searching for the content on your website.
  • Where Can It Be Found?Google Analytics and other software programs can measure organic visitors to your site.

Bounce Rating

The bounce rate of a website refers to the ratio of visitors who have navigated away from the site after seeing only one page.

  • Why Does It Matter?A high bounce rate is bad news. This means that people leave your website rather than reading the content on it.
  • Where Can It Be Found?You can access your bounce ratings in Google Analytics.

A Quick 8-Point SEO Checklist

Many people in the digital marketing world are aware of the importance of SEO scores, but may do not know how to calculate or improve them. There is a step-by-step process that can help you determine how your website is doing and what you have to do to improve your SEO score.

Consider these eight points:

  1. Analyze your domain authority
  2. Determine website load times
  3. Check and update the sitemap
  4. Monitor robots.txt
  5. Keep an eye on meta content
  6. Keep checking H-tags
  7. Add high-quality onsite content
  8. Include relevant keywords

In today’s digital world, information is the currency of online marketing. SEO encompasses a world of information, with everything from graphs to combinations of metrics, which you can easily use to boost your website’s visibility!

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