In 2015, a lot has changed in the online marketing and SEO world, even regarding social media.
Back in the day, the only way your business content would make its way to someone else’s page was if it was worth reading and thus was shared, liked and commented on by a whole lot of people. Facebook business page owners could put their pages up for free and in turn wait for their posts to go viral.
Nowadays, simply by paying for ads, business owners can boast each post to ensure it reaches the maximum number of clients in the shortest time. With a payment of just five dollars, businesses can make a lot of people visit their page really fast, so if you have a business page on Facebook and feel intimidated by the increased competition, there are some basic ways that can help you stay on top.
How to Make the Best of Facebook Organic Reach
Here are three key things that you have to remain mindful of:
Have a Strategy behind Each Post – You simply cannot put something up and hope for a magical response, knowing that the post is dull. It is important for you to look out for insights for your users and deliver what they need. You need to have engaging posts that make readers feel like they’ve found something special. Most importantly, keep your page active with high-quality image posts – nothing else grabs the attention of a user like an interesting image!
Try Not to ‘Sell’ to People – If you are putting up multiple posts on your page, each with the obvious intention to sell a product, you will only drive potential customers away. You do not want your page feed to become spam for your users because all they see is you struggling to ensure someone buys a product. Be clever about the way you sell, and remember that subtlety is often more rewarding than a blatant sales pitch.
Be Innovative and Creative – The human mind responds well to two things; innovation and visual interest. Hence, you have to ensure that when it comes to your Facebook business page, your posts are visually appealing and witty too. You have to have a set number of posts per week to ensure that your users are neither being stormed by your posts, nor waiting several days before they see some kind of activity. You have to observe the time when there is maximum traffic and then share your posts to gain maximum audience reach.
These days, the difficulties in ensuring your business page is as viral as it should be are long gone. More than a billion people visit Facebook every single day, and the increase in number of users led to an increase in business pages too. All of these pages are constantly in a battle to grab the attention of users, so you need to update your strategy if you want to stand out!
With over 12 years of experience, we’ve experienced practically every scenario and explored an extensive range of strategies for online marketing success. Our team of creative, driven and experienced professionals can help you get where you want to be.