Why do people believe myths? Is it due to a lack of knowledge or because it’s convenient?Or perhaps it’s because we don’t want to spend the time, money, or energy to find out the whole truth. Whatever the reasons may be, a lot of important decisions are made based on myths. The fact about myths is that they will always exist, and it’s our duty to educate ourselves so that we can make informed and educated decisions throughout our lives. When it comes to SEO, like most businesses, several myths exist from which important decisions are being made. Here are eight common SEO myths that are untrue:
Field of Dreams TheoryThe theory of, “if you build it, they will come” is a common mistake affecting new sites or unsuccessful older ones. Just because you have a new flashy site or create the best content on a regular basis, doesn’t mean people will find you or access your site. Of course larger companies with big name brands are generally exempt from this, but they are the exception and not the rule. Most companies need links to their site in order to compete and to have their content acknowledged. Link acquisition and link building is crucial to heavy traffic and better positioning with search engines. Of course content is crucial as well because if you are generating traffic to your site but the content is poor, you are likely to have very few returning to your site. However, the best content won’t bring the traffic that excellent link building will. A good link building/acquisition plan won’t be cheap, but if done right, can be very profitable. Don’t forget, you get what you pay for, which leads me to the next myth.
Too Good to Be TrueGood SEO is not cheap. Most people don’t know what SEO entails and are poorly informed on the services performed. Gone are the days of creating a couple links, adding a couple keywords, and sending out a few social media posts. Nowadays,SEO is much more in-depth, requiring its employees to adapt with the evolving industry on a daily basis. The knowledge, algorithms, and tools used to increase site traffic and position comes at a price. In order to provide the expert services a good SEO implements, adequate compensation is required. You wouldn’t expect a $2,000 car to perform like a $100,000 car would you? SEO services can be tailored to fit most budgets, but if the price sounds to good to be true, it generally is.
Size MattersThe size of your post is not directly related to better content. Whether a post is 500 or 5,000 words, the quality of the content is what matters from an SEO perspective. Shorter posts may be just as informative as lengthier reports by presenting the same information much quicker while cutting out the fluff. You’re readers are more likely to share and like content that they find informative and helpful, not necessarily longer. Longer elaborate posts may be necessary at times to present specific topics, but no matter the length, the contents of the post is what counts.
Position is IrrelevantIf they can’t see you, how can they find you? If they can’t find you, do they know you exist? It’s common knowledge that when a web search is completed, whether its Google, Yahoo, Bing, etc., most users aren’t clicking beyond the second page, if they even make it to the bottom of the first. Therefore, if keyword searches directly related to your business don’t bring your site towards the first couple pages, chances are, users aren’t finding your site or reading your content. The content could be outstanding but if you aren’t positioned towards the top, you’re handicapping your results. Site owners should search their most common traffic-generating keywords through various search engines to get an idea of their positioning. If it’s not towards the front, it will take a backseat to the competition.
King of the Mountain, Time to RelaxOnce I’ve reached the top, the job is done. FALSE! Everyone is always gunning for that number one spot, and once you reach the top, it takes work to maintain it. Michael Jordan didn’t stop practicing when he became the best basketball player in the world; he had to work harder to stay ahead of the competition. SEO is an ever-changing industry that is evolving on a daily basis and if you don’t evolve with the industry, the fall from top could be costly.
Who Killed SEO?If your business does not rely on an online presence, or you think that an online presence would not help your business, then SEO is dead for you. However, if your business does rely on the Internet in some way, shape, or form, then SEO is alive and well. Recent studies show that the most popular way to get people to your site is still through an organic search whether it’s on the computer or phone. As long as algorithms are used to affect position within search engines, SEO will always be alive. The World Wide Web has given sites the capability of touching millions of people through the click of a mouse. SEO gives millions of people the ability to touch sites in the same way…BY BEING SEEN!
I Don’t Need KeywordsSince Google began using Hummingbird in August of 2013, many believe that keywords aren’t important anymore. With the emergence of vocal searches through mobile devices, Hummingbird tries to determine the intent of your search. It places a more balanced emphasis on each word of your phrase or question and determines the context in which you are searching. Because of Hummingbird, keywords and phrases need to be more creative. Synonyms and alternate keywords should be used along with more extensive phrases in order to keep up with the changing times.
A Quick Low-Cost Audit Will DoClients are doing themselves and their business’s a disservice be choosing a cheap and quick audit. If you hired someone to perform a home inspection on a prospective house you were looking to buy, wouldn’t you want the most thorough inspection to make sure your money wasn’t going to be wasted on repairs and problems that were not seen by the naked eye. The same goes for an audit. A quick and cheap audit can do more bad than good, as tools are frequently wrong, causing decisions to be made from incorrect or insufficient data. A good audit can be costly and lengthy but a good auditor will save you time and money in the long run. A valuable auditor comprehends the algorithms and brings an extensive knowledge base, which does not come cheap. Once again, you get what you pay for.
These eight myths are common to SEO industry but are absolutely untrue. Before making up your own facts and drawing your own conclusions about SEO, do your due diligence. Performing your own research will uncover the true benefits SEO provides and will help debunk the myths plaguing our industry.
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