Traffic is critical to the success of every blogger who desires to become a seasoned marketing professional someday. This article is all about getting Google to drive more than 100,000 visitors to your blog every single month. Follow these practical tips and you will see a tremendous momentum in the traffic.
So let’s get started.
Choose a compelling subject, come up with a list of keywords that can get you going, and finally identify your target market
It is important that you have a sound SEO strategy in place before you embark on your blogging venture. Search for a topic that is trending and ensure that you have adequate knowledge to benefit your target audience. It is very important that your blogs present a perspective that is unique and the content is fresh. Know your competition, study the market well, and pick a niche that caters to a wider audience.
Use Google Adwords to evaluate the competition and search volume. You can try Majestic to identify the keywords that are currently ranking and know what is working for the market. Manual search will also provide some valuable insights into readership.
Get your personal domain name for a distinct identity
Google gives more importance to a self-hosted blog as compared to a free blog simply because it indicates that you have invested into it because you mean some serious business. It would be great if you could get the exact keywords or you can go with a combination of KW+Noun. If all your options have exhausted, you can pick a distinct domain name which is hard to forget. Register your domain and get started with a WordPress blog.
Modify your standard WordPress settings and make them SEO-friendly
You would need to make a few changes to the default structure to augment your reach. Modify your existing permalinks structure from name and date to your post name. Set the title of the post to h1 tags and get rid of all the Meta stuff.
Install a WordPress plugin that is optimized to perform on search engines
Yoast SEO plugin can significantly improve the performance of your WordPress blog. Yoast is technically optimized to keep you on the right track. Yoast comes with a comprehensive guide that will teach you the best SEO practices for positive results.
Focus on giving your end-user a seamless experience
By using Yoast SEO plugin and making the necessary changes to your blog, you made your WordPress blog friendly for the Google bots. Now it’s time you optimize it for your audience. For this you need to ensure that your WordPress blog/website is mobile-friendly. A flawless end-user experience means more traffic and more traffic means higher rankings. Shrink the images if needed, use a caching plugin, and take a speed test. Replace slow-loading fonts and place your CTA buttons above the fold for enhanced visibility.
Creating high-quality content is not enough
To reach the top spot, you need to give something extra to your readers. Your content should make a difference and for this you need to dig a little deeper. Go beyond writing if you wish to draw new readers. Curate relevant tutorials, online videos, and infographics that are closely connected to your subject. Use the growing popularity of social networking platforms to your advantage. Try new mediums like plugins and podcasts to expand the reach of your blog.
Add value to the web by link building
Capitalize on the authority of other websites. If you can write engaging and informative content that can be beneficial to a specific segment, you can have backlinks from their support section or blog section. Businesses have realized the importance of influencer content and this can work in your favor if your reach out to the right sources.
Now that you know your Do’s and Don’ts, you are just one step away from online success. Begin with a brilliant post that that is based on your targeted keywords and give it a distinct identity. Be sure to include links from influencers in your niche and make it more engaging with images and graphics. Keep the word count close to 3500 and search for a relevant post where you can promote it through guest posting.
With over 12 years of experience, we’ve experienced practically every scenario and explored an extensive range of strategies for online marketing success. Our team of creative, driven and experienced professionals can help you get where you want to be.