Selecting The Right SEO Optimized Domain Name

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When you decide to set up a website, one of your first considerations should be choosing a domain name. But you do not want to choose just any kind of domain name. You should select a domain name that is optimized for SEO purposes. When that is done, you are guaranteed to be found by search engines that provide valuable traffic, the lifeblood of any domain. Continue reading and I will show you the right way to go about finding the right SEO optimized domain name.

First of all, you may be wondering what a domain is. It is a unique name that identifies a website, like It is most commonly referred to as the URL. The domain name appears in the address bar of the web browser.

Choosing the Most Appropriate Domain Name

Simple single or double word domain names that have an appropriate keyword or keywords tend to rank well in search engine listings. If this process is not done properly, you can end up having a hard time getting your website ranked for its keyword or keyword phrase after having done a lot of work building your site. So, here are a few pointers to bear in mind when shopping for a domain name:

  1. Make note of the name of your brand or establish the role of your business and jot it down.
  2. Visit the Google Adword’s Keyword Tool page or to get an idea of the search frequency for your keywords and then brainstorm a name from the results given.
  3. Check out to see the variations of your keywords that are available for purchase.
  4. Think about getting your hosting and domain name through one single provider, like GoDaddy or BlueHost or HostGator. Doing so will make it much easier to set up your site and pay for domain name and hosting renewals each year.
  5. If your website is mainly for local use, you can include a geographical indicator into the URL, like .ca (for Canada) or .ru (for Russia).

Example of How to Pick a Domain Name

Let us say, for argument sakes, that you desire to construct a site that sells electric tools. The name would be ideal but someone already owns that domain name. You now have to coin a different domain name that is SEO optimized, i.e. has your keyword or keywords in it. Here is what you can do:

  1. Thinks of a few phrases that center around “electric tools” and “power tools.”
  2. Checking the keyword tool reveals that the search volume for the keyword “electric tools” is 480 global searches per month. But when we check for the keyword “power tools” we see that there are 9,900 global searches per month. This immediately shows us that the search volume for the phrase “power tools” is 20.6 times more than searches done for the keyword “electric tools.” This kind of information is good to know from now.
  3. The next thing to do is visit and check the variations of keywords generated with “power tools” in the name.
  4. Some of the variations that come up include,, and There is also the possibility to register these same names as ‘.net’, ‘.co’, and so on.

What can we learn from the URLs suggested in (D) above? All the URLs that were generated contain SEO optimized keyword phrases, despite the fact that they are not very short. Choose one that you feel best fits your website and then you can start creating your site.

What is The Best Top Level Domain (TLD) to Choose?

  • The best TLD to choose, if it is available, is ‘.com’.
  • Selecting a SEO optimized domain name that is not lengthy will take some research and tweaking. If done right, you will have a website that brings the desired results every time.

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