Optimize Your Site for Every Stage of the Buying Cycle

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There are many stages in a buying cycle, and these are typically classified as:

  1. Mindfulness of needs
  2. Calculation of possible substitutes
  3. Lessening of risk factors
  4. Decision making
  5. Achieving results

These stages tend to be cyclic, so after Stage 5, it’s back to the first stage.

In order to achieve the above, you must first not only generate traffic, but also direct it. If you are unaware of how that can be achieved, here’s a detailed explanation.

  • Generating AwarenessYou cannot possibly increase your sales if your customers are unaware of all the benefits they can avail from you. Before you can work on anything, you must generate interest by creating awareness of the brand and the product. Brand awareness can be created through any portal, even a search engine.With the help of ads that encourage customers to visit your website you can optimize your search engine results, and thus visibility of your business. This is the first stage that will maximize the rest.
  • Building InterestIt is imperative that you know the psychology of your customer if you want to successfully sell a product. Then you must make your potential buyer aware of the value your unique product offers them. Create catchy content that really makes people visit your website!For instance, if a person is interested in buying a pair of shoes, he/she is probably not just looking for something to cover their feet with. There are so many other factors that come in play as well. For an old person, it is the comfort that is of utmost importance. At the same time, a young person will care little about the comfort but will concentrate on style and brand value.

    So, it is imperative that the buying process and pain points are understood, so you know what makes a customer buy. It is now the marketer’s responsibility to exploit these pain points and convince the buyer that the solution you provide with is the best out there, emphasizing ways it can be useful to them. Thus, the second stage deals with finding out what makes the buyer decide to make a purchase and work on a marketing strategy accordingly.

  • Directing New TrafficOnce you have new customers visiting your website, you need to now ensure that your products are as fresh and unique as can be. In order to maximize traffic, you should make smart use of keywords so that without surfing, your users can land on exactly what they need, when they need it.In the same case, whether it’s a product description or the checkout information, do not make your user go from link to link to receive the final information. You have to ensure all the information is provided to them with a single click, since this makes it easy for them to make a purchase without wasting any time at all.

These are the essential steps and tips that will help you maintain loyalty with customers and ensure that your site is optimized for each stage of the buying cycle.

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