Social media has gained traction as an effective means of promoting websites and boosting sales for many companies. Most marketing campaigns today involve the use of social media in one form or another. Some have become quite adept at using the power of social media to the extent where they are now seeing their marketing campaigns paying big dividends. But a lot of those companies, and others, are still missing out on a very simple, yet effective, means of increasing traffic to their websites – combining social media with their website content. There are a few easy ways in which companies and businesses can accomplish this task, without spending an extra dime. You can read about them below:
Using Social Proof
Social Proof, also known as Social Influence, is the positive influence that occurs when one person becomes aware that other persons are doing something. This means that people will learn from other people’s actions, which helps to drive the behavior of consumers. Integrating social proof on your website will increase the level of trust that visitors to your website have in you. A Local Consumer Review Survey done in 2013 by BrightLocal showed that roughly 79% of customers trusted social proof, which means that it is a very effective tool to use. Adding a Facebook “Like” widget to your website is one way to integrate social proof because it shows visitors that you can be trusted since their friends already trust you and your brand.
Using Social Videos
When you create a video and share it on social networks, it becomes a social video. These videos can be easily integrated into your website, a feature that social marketers appreciate very much. Most social media sites include videos as part of their content, so it would be beneficial for you to use that avenue to promote your website. Some companies use Facebook and other social media to exhibit how-to videos that are engaging and lead to more sales for them.
Using Social Follow and Social Share Buttons
Social Share Buttons make it possible for people to easily share your content on different social networks from one central location. This improved user experience leads to increased content awareness, resulting in more visits to your website. When you go looking for social share buttons, do not pick one that is too fussy. Try to find a simple one that is easy on the eyes and only choose the ones that you feel would be the best avenue on which to have your content shared. The best places to put your social share buttons are either at the top or bottom of your content. Some people put them in the sidebar beside the content. Along with the social share buttons, it would be good to include social follow buttons that people can click on to increase the number of social media followers that you have.
Using Photos on Instagram
If you have an Instagram account with pictures that you would like to show-off to the world, then an Instagram widget would be a good thing to have on your website or blog. Embedding Instagram photos into your blog posts is a great way of affording visitors to your website the opportunity to follow you on Instagram. In order to embed Instagram images in your posts, you will have to paste the embed code for the mages into the post. The embed code can be easily retrieved from within your account. If other people embed your images, with your permission, in their posts too, that can mean even more followers for you when visitors to their websites decide to follow the owner of the images, i.e. you.
Using Social Login
It has been found that most people prefer to log into websites through social login rather than creating a new account and having to give out their email address. To them, doing so is more secure. If you have a website that requires registration, it is best to use social login which allows new users to sign up simply by signing into their social media account. It shortens the registration process since their social media account would provide the data needed for the registration to take place. This will help to increase the number of registrations on your website and they will stay longer as members.
If you decide to use some or all of the 5 ways mentioned that you can use to make it easier for people to share your website content on social media, you will definitely see an increase in sales and your social media following will keep growing and growing.
With over 12 years of experience, we’ve experienced practically every scenario and explored an extensive range of strategies for online marketing success. Our team of creative, driven and experienced professionals can help you get where you want to be.