The use of videos to promote business is a trend that has picked up tremendously over the years and many companies (both large and small) have seen significant improvements in brand awareness and subsequent sales as a result of active YouTube marketing.
How Can YouTube Videos Help Your Business Grow?
Just like the use of Facebook, twitter and other social media sites, YouTube can be a powerful marketing tool. Unfortunately, it too often gets left out when companies are building a strategy to increase outreach and presence.
If you’ve got a YouTube channel that is linked to your company website, social media profiles and other pages, you can use embedded or shared videos to offer greater value to your audience. Some examples are:
How-to videos with tips and demos are a great way to introduce new products to your target audience, as well as help people with using them.
Q&A videos are the perfect way to answer common customer queries in an engaging manner – start with FAQs and keep adding more videos when needed.
If you can get industry experts and your existing customers to review your products via YouTube videos, it’s a lot more effective than written reviews alone.
Adding fun videos on topics connected to your industry can also help, even if they aren’t directly related to a product (e.g. holiday decor tips from furniture dealers).
There’s a lot more that you can do with YouTube, and the best part is that you don’t have to spend too much time on it. In fact, the most effective and popular videos on YouTube are under 3 minutes long, so you can definitely post one a week or even more without investing too much time.
Check out this great infographic by SelfEmployedKing, which includes some of the best tips on using YouTube for business:
Remember, even if your videos are not earth-shaking in their originality or style, people who are interested in the sector will be likely to watch them. They don’t have to be long either, since even a minute-long demo is better than nothing at all!
With over 12 years of experience, we’ve experienced practically every scenario and explored an extensive range of strategies for online marketing success. Our team of creative, driven and experienced professionals can help you get where you want to be.