Since billions of videos were viewed and shared every single day across networking platforms, it is easy to say that 2015 was an incredible year for video marketing. The enormity and impact of video marketing has been massive and is only continuing to grow. Yes, it’s that time of the year where bloggers will go prophetic with every digital marketing strategy and video marketing is no exception. With 2016 already here, videos are at the forefront of forecasts. Take a look at the top trends that are likely to dominate the video landscape in 2016:
The Era of Video Adverts
Video adverts are likely to remain dominant over the year as they continue to be featured on every possible platform. The average click-through rate for video ads is better than any other digital ad format. Google has also incorporated these adverts as a part of search results to such an extent that internet users have also accepted them. Video ads are being featured everywhere – FaceBook, Bing, YouTube, and Yahoo!
Embedding Videos in Websites for A Dynamic Appeal
Today nobody has the time to read elaborate content on websites. The internet audience is impatient and seeks instant and easy-to-follow information. Videos not only enhance the visual appeal of a website but also engage your audience effectively. Incorporating a compelling video on your website is an easy way to clear the clutter and get the message across to the target audience. Videos capture the attention of your audience when they arrive at your homepage and leave a lasting impression.
The same way a website needs to be optimized for fast and easy loading on mobile devices; videos are also designed to be mobile compatible. Going by a recent study, the number of internet users watching videos on their smartphones and tablets has increased by 200% in the last two years. Today every third person has a smartphone and videos are an incredible way to connect with this massive user base, especially the Millennials. Mobile compatibility can take your business beyond boundaries and bring in new opportunities every single day.
Maximum Videos Are Being Viewed On Mobile Devices
Mobile video views have increased by 400% in the past three years.
8 out of ten videos were being viewed on smartphones at the beginning of 2015.
If you still haven’t transformed your traditional website into a responsive site, it should be your top priority for 2016. Trends clearly reflect that your audience is going to consume a lot of content through videos. The numbers are too significant to ignore.
Consumer Preferences Are Changing. Are you aware?
Internet users spend 25% of their time watching videos that span longer than 30 minutes.
Almost 50% of the videos viewed on mobile devices are less than 10 minutes.
No wonder video marketing occupies a massive chunk of the digital space. Marketing trends are changing dramatically to keep pace with the ever-changing preferences of prospects and evolving technology. Quality branding and creative videos have become the core of digital marketing.
What’s Gonna Be Trending In 2016?
The current trend clearly reflects that video campaigns are being incorporated in every direct and indirect form of digital marketing – comprehensive tutorials, newsletters, customer service, and pricing pages. Every brick and mortar business prefers a video to a white paper. Mobile Videos are the next big thing in digital marketing. It is the best way to reach out to your niche audience and influence them.
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