Blogs give websites: 434% more indexed pages and 97% more indexed links.
There are so many reasons why blogging should be an important part of your marketing strategy but the above numbers is the number 1 reason. Blogging regularly puts fresh content on your website every single week. Once you build your website it may just sit there gathering dust, only to be touched up when you need to add a new page or change something. Google LOVES fresh content.
Make sure that your blog post is at least 500 words in length and that you tag your images with relevant keywords so that they get picked up by Google as well.
By creating new, relevant content for your website via your blog you are driving traffic to your website. If your website is outdated and doesn't share relevant news and information your potential customers will move on to find another website/company to do their business with.
New posts should be posted on all your social media platforms. Create amazing visual images that will give your followers a reason to click through to your website. Adding inbound links directly in your blog articles will drive traffic to specific landing pages of your website.
By blogging regularly you are positioning your brand as an industry leader. Well written articles shows that your company knows what it is talking about. Posting topics that resonate with your target audience show your knowledge, you are marketing your skills, your service and products. It has also been proven that a higher percentage of consumers prefer to get to know a company via a blog article than an ad.
You are also building trust with your consumers and adding credibility to your business. You are showing your consumers that you know what you are talking about. You are not just just selling hype, you are well-versed in your field. They will trust that you will supply what they need. It also provides the human touch to your business. You can blog about anything. Did you sponsor a charity event in your community? Did you upgrade your technology? Are you running a special? Blog about it.
Blogs also provide another source to develop better customer relationships. You are building trust by being a source of information in your field. Your followers will come back to your website again and again if they trust you to provide them with relevant information, tips, and news within your field.
Remember to respond to comments and interact with your consumer. If they have questions, respond directly on the website as these comments stay on your website as long as your website is up and running. You can also utilize questions and comments for future blog post content.