Live video is here to stay and if you are not utilizing it's power, you are missing out. Live video is changing the way brands interact with their audiences. Live video engages with your audience in a way that other social media formats does not.
According to Livestream and New York Magazine:
73% of B2B using live video report a positive results to their ROI
Enjoyment of video increases sales intent by 97% and brand association by 139% (Insivia)
Video on a landing page can increase conversion by 80% or more
82% prefer live video from a brand to social posts
80% of audiences would rather watch live video from a brand than read a blog post
Live video is becoming the future of online video marketing. People are now watching a billion of hours of video daily on platforms like Facebook and Youtube. Live video is becoming more and more popular on these platforms.
Live video allows you to connect with your audience right away, answer their questions, allows them to get to know you and the company on a more personal level. When there are so many businesses out there for your audience to spend their money with, you need to give them a reason to choose you and your business over the others.
Doris Day said "People hear what they see." She was right. People process images and video faster than text. It has been proven that people retain 80% of what they see and only 20% of what they read.
Now that you have learned how powerful live video can be, like with any form of content marketing, it shouldn't be a standalone. It works best when it is a part of a broad marketing campaign.