What Is Included In Our SEO Packages
We implement carefully researched, contemporary strategies and techniques the search engines love and want to see more of. Our philosophy is to get what we want - great listings by giving the search engines what they want - great content. For this sort of ranking process you should start seeing your website ranked for target keywords within 60 to 90 days from implementation. However depending on the competitiveness in your chosen market, this may vary one way or the other.
With the advent of review sites, blogs, and social media the free speech component of the web is at an all-time high. Businesses need to be careful about what their customers, employees, and partners are saying about them.
With our Online Reputation Management services we will not only help you protect and enhance your reputation online, but we will also help you banish any negative online information that is hurting you or your business. We cover everything from brand enhancements to SEO based clearing plans where we will ensure that your business is projected in a positive light whenever someone searches for it online.
Using our “Niche Scope” technique we determine specific keyword phrases that will give you the best chance of significantly higher rankings. To achieve this result, highly advanced keyword/market research tools are used to construct themed sites, which hold a potential super-boost for your rankings. The resulting keywords are then strategically filtered to identify only those that have a competitive balance between the search traffic for the terms and the number of websites competing to rank for them.
Upon completion of our research, we will provide you with a report on keywords, organized by theme, listing the terms we’ve identified for your market.
For each keyword phrase, you will get the following data:
- Number of Searches (collected over a period of 12 months from all meta crawlers)
- Number of Websites Competing
- Trends Analysis for keywords
We can also include three other fields of critical data:
- Number of Google Ads
- CPC for those keywords (on Google)
- SEO Value of chosen keywords
Alongside original content, inbound links (when another theme-related website links to yours) go a long way to boost your presence with the search engines. To increase your long-term rankings, you would want to have several websites in your market linking into you. Recognizing the criticality of this need, we have successfully fine-tuned several powerful linking strategies that we have used to realize a resounding success in the ranking game.You could stand to gain significantly from using several of these techniques.
Some of which are listed below:
Press Releases: Online press releases are very useful when created intelligently, as several authoritative websites pick them up across the globe. Every single website that picks up the release will publish it, along with your website link, on their pages so as to increase inbound links.
Article Submissions: Web publishers constantly need articles for their newsletters, websites, and information portals. Think about the power of this: What if WE provide superior content to them (different from what appears on your site, because we want your content to be completely original)?
Directory & Local Submissions: One of oldest SEO tactics, is still one of the best. We will hand submit the website with optimized URL listings and meta info such as tags, keywords, and description to a select set of directories all over the web, bringing in not just anchor text rich links but also direct traffic. This will be further amplified by Local site submissions, which will add to the overall authority as well as aid in local citations during mobile searches.
On-page optimization is the formative and most integral part of any SEO strategy and we’ll ensure that your website is completely ready to gain maximum leverage from link building activities. We’ll undertake the following activities:
- Page Specific Meta Tag Creation
- Title Tag (Page Title Optimisation)
- Alt Tag Optimization
- Anchor Text Optimization
- Keyword Density
- Implementation of 301 Permanent Redirect
- Implementation of Google Analytics
- Search Engine Verification from Google, Yahoo and MSN
- Submission of XML Sitemap
- Creation of Proper Link Structure
- Optimization of Search Engine Essential Files (robots.txt, urllist.txt, sitemap.xml)
The content consumption habits of the average Internet user have really changed over time. The last couple of years we have worked closely with our clients to make sure that they leverage new media in the best possible way and one of the best ways to do this is through video at Power To Be Found. We have hand crafted a detailed Video SEO method which literally takes all the promotional videos a client has and makes them work as little commercials, getting non-stop targeted traffic all day long.
With Videos we follow the method of “Submission, Not Discovery” and create unique Video sitemaps, which ensures that the videos are noticed and indexed properly. We then syndicate your videos to over 13 major video search engines, which create more traffic leverage. These views are further amplified with a social strategy that creates tertiary level links to rank video pages as well as garner more authority for the core website.
Power To Be Found will help your company set-up visually appealing and media rich Facebook and Twitter pages that will be used to cater to your business’ prospects and customers via the social web. Apart from Facebook and Twitter, we will also set-up any other relevant social properties and manage it actively as deemed fit based on target market usage.
Frequently Asked Questions
Why do I need internet marketing for my business?
In today’s day and age, your target audience is using the internet to find most of their answers. You need to connect with them and the easiest way to do this is to have an online presence that’s hard to miss. Internet marketing is much more cost effective when you compare it to traditional marketing media such as newspapers, magazines, radio and television. Another factor that is driving businesses to internet marketing is that other sources of advertising are on a decline, while business is booming online. Our goal is to expand your customer base and help your existing customers find you online. In the virtual business world, being visible and searchable is the key.
I want to work with Power To Be Found. How do I get started?
You can start working with us in five easy steps:
1. Review our services – Before engaging our services, you need to see what we have on offer and identify the combination of services that meet your requirements best.
2. Get in touch – Send us an email or call us if you think we can help you.
3. Exchange important information – Once we receive your information, we call you to learn more about your requirements. We will provide you with all the information you need to make the decision-making process easier.
4. Formalize the relationship - We need to agree upon and formalize the cost and scope of the internet marketing project.
5. Start the project work – Once things are past the formalizing stage, the real work begins.
How can social media help my business?
- Listen to what people are saying about your business online.
- Communicate better with your customers.
- Get genuine feedback about your product or service.
- Personalize your brand.
- Use online channels to distribute exclusive offers and information among potential customers.
- Extend the reach of your PR strategy.
- Provide a platform where your brand loyalists can build communities around your product and service.
- Get more exposure and higher recall value for your company.
- Create word-of-mouth marketing buzz around your product or service.
Which is better – Paid or Organic Campaigns?
Both are internet marketing practices and both are necessary to attract more customers online. Search engine optimization (SEO) is a little like online PR (public relations). It makes adjustments on your website so that it catches the attention of search engines. The most profitable websites are those that have the highest search engine rankings. SEO is important when a website is being built; it is also important for your site to be optimized for search engines on a regular basis.
PPC is more a form of direct marketing. You need to choose specific keywords and the optimal times you want your site to appear. You also need to determine what your PPC listing will say and the amount of traffic you will receive. PPC enables you to make instant changes depending on what’s working and what isn’t. For instance, if a particular keyword or keyword phrase is generating more sales or leads you can focus more on that phrase.
“We’ve looked at a lot of SEO solutions but these guys were always the clear favorite. They have the right strategy and they’ve been awesome to work with.”
“We have a constant flow of new leads thanks to this amazing SEO company. They gave us all the tools to convert leads into customers.”