With the advent of review sites, blogs, and social media the free speech component of the web is at an all-time high. Businesses need to be careful about what their customers, employees, and partners are saying about them.

With our Online Reputation Management services we will not only help you protect and enhance your reputation online, but we will also help you banish any negative online information that is hurting you or your business. We cover everything from brand enhancements to SEO based clearing plans where we will ensure that your business is projected in a positive light whenever someone searches for it online.

Using our “Niche Scope” technique we determine specific keyword phrases that will give you the best chance of significantly higher rankings. To achieve this result, highly advanced keyword/market research tools are used to construct themed sites, which hold a potential super-boost for your rankings. The resulting keywords are then strategically filtered to identify only those that have a competitive balance between the search traffic for the terms and the number of websites competing to rank for them.

Upon completion of our research, we will provide you with a report on keywords, organized by theme, listing the terms we’ve identified for your market.

For each keyword phrase, you will get the following data:

• Number of Searches (collected over a period of 12 months from all meta crawlers)
• Number of Websites Competing
• Trends Analysis for keywords

We can also include three other fields of critical data:

• Number of Google Ads
• CPC for those keywords (on Google)
• SEO Value of chosen keywords

Alongside original content, inbound links (when another theme-related website links to yours) go a long way to boost your presence with the search engines. To increase your long-term rankings, you would want to have several websites in your market linking into you. Recognizing the criticality of this need, we have successfully fine-tuned several powerful linking strategies that we have used to realize a resounding success in the ranking game.You could stand to gain significantly from using several of these techniques.

Some of which are listed below:

• Press Releases: Online press releases are very useful when created intelligently, as several authoritative websites pick them up across the globe. Every single website that picks up the release will publish it, along with your website link, on their pages so as to increase inbound links.

• Article Submissions: Web publishers constantly need articles for their newsletters, websites, and information portals. Think about the power of this: What if WE provide superior content to them (different from what appears on your site, because we want your content to be completely original)?

• Directory & Local Submissions: One of oldest SEO tactics, is still one of the best. We will hand submit the website with optimized URL listings and meta info such as tags, keywords, and description to a select set of directories all over the web, bringing in not just anchor text rich links but also direct traffic. This will be further amplified by Local site submissions, which will add to the overall authority as well as aid in local citations during mobile searches.

On-page optimization is the formative and most integral part of any SEO strategy and we’ll ensure that your website is completely ready to gain maximum leverage from link building activities. We’ll undertake the following activities:

• Page Specific Meta Tag Creation
• Title Tag (Page Title Optimisation)
• Alt Tag Optimization
• Anchor Text Optimization
• Keyword Density
• Implementation of 301 Permanent Redirect
• Implementation of Google Analytics
• Search Engine Verification from Google, Yahoo and MSN
• Submission of XML Sitemap
• Creation of Proper Link Structure
• Optimization of Search Engine Essential Files (robots.txt, urllist.txt, sitemap.xml)

The content consumption habits of the average Internet user have really changed over time. The last couple of years we have worked closely with our clients to make sure that they leverage new media in the best possible way and one of the best ways to do this is through video at Power To Be Found. We have hand crafted a detailed Video SEO method which literally takes all the promotional videos a client has and makes them work as little commercials, getting non-stop targeted traffic all day long.

With Videos we follow the method of “Submission, Not Discovery” and create unique Video sitemaps, which ensures that the videos are noticed and indexed properly. We then syndicate your videos to over 13 major video search engines, which create more traffic leverage. These views are further amplified with a social strategy that creates tertiary level links to rank video pages as well as garner more authority for the core website.

Power To Be Found will help your company set-up visually appealing and media rich Facebook and Twitter pages that will be used to cater to your business’ prospects and customers via the social web. Apart from Facebook and Twitter, we will also set-up any other relevant social properties and manage it actively as deemed fit based on target market usage.