Power to be Found.com is a massive online social media 2.0 content center, where passionate authorities and decision makers across the world share their stories as to how they move their markets and dominate their industries.

As one of three principals of Power to be found, I could not be more proud to be backed by a top class SEO firm, www.trivalley.com. When you hire a firm for SEO, you better know you’ll be ranked #1 consistently for the keywords that matter. For example, Type into Google, “Search Engine Marketing California” or “Website Marketing California” and you find www.trivalley.com at #1……. Any questions?

We help companies dominate on Google and use the social networks in a systematic and planned way, to achieve a significant amount of traffic leverage. This includes interactive media buying that’s highly measurable and quantified.

I have a serious message to send to companies who deliberately choose to not include Search Engine Marketing or Social Media Optimization as an integral part of their marketing strategy in 08 – 09. Companies will be extinct and lost their competitive advantage if they fail to implement how customers want to do business with them and embrace how to interact with a customer for a long and profitable relationship.

Consumers in a buying process are avoiding any marketing that appears full of hype like most ads we see online. The paradigm has shifted from a forced salesy advertisement to more interactive intelligent conversation and a request for a participation that fuels the potential buyer to respond to authentic content in order to make a purchase decision.

Bottom line, companies who appreciate customers and include them in the buying process, inviting their opinions, preferences, what interests they want to discuss, are gaining market share and loyalty from their active buyers

Jerry Hart

* Principal and VP Sales & Marketing for Power to be Found.
* Jerry is the author of “Blueprint to E-Marketing”, (Blueprint Press, Sept. 2006)
* From 1985 to 2001, included hosting morning radio, on air personality in major markets, including    my last stop, KISS f.m in San Francisco.
* Shameless plug for my infamous family. My brother is the drummer of the “Grateful Dead”, Mickey Hart. My father was the manager from 1967 to 1970

Our Unique Differentials

Current System Understanding
We make the investment in understanding our clients’ product offering, how they go to market, and competition. We leverage this information to determine improvement opportunities and better use of internet marketing.

Produce Assessment Document
We formalize the current system analysis and potential opportunities to prepare an assessment document which analyzes and quantifies solutions for improving marketing and sales performance.

Internal Methodology and Process
We use project management techniques and internal communications to control every step of the project analysis and delivery

Best of Breed Support Staff
We contract with resources that are the best in the respective fields to craft the solution for our clients. Examples include designers, developers, programmers, analytic engineers.

Create Key Performance Indictors
We assist in the selection of those indicators that will be used to monitor sales and marketing performance over time.

Continuous Course Correction
Analytical tools are used to identify the need to modify or correct marketing approaches or initiatives