Domain Authority (DA) is a sign of the health of a site structured through an assortment of measurements. A few of the critical measurements that improve the DA of a webpage are: social profiles leading to the site, earned quality links and cumulative SEO work.
The better the DA the better chance your ranking will be higher than expected when certain keywords are entered in the search engine. When the battle is tight for competitive advantage, it can be a critical metric to show your company is slightly better than a competitor with the higher ranking in the search engine. Because of it’s importance in keywords, it is usually the first metric identified in search engine optimization.
What is the importance of a search algorithms?
Google and other search engines use different algorithms to determine where your website should be ranked. Some of the main algorithms used are Penguin and Panda, while Hummingbird is a new algorithm that has changed the way SEO companies work because it focuses on phrases and conversations about the website as opposed to a simple keyword usage.
All these algorithms are constantly updated and they are the framework for where you will rank in a search for specific categories. Because these algorithms determine where your page will be ranked, it is vital to know what Google is looking for to make sure you are located where you want.
Is pay-per-click something I should do?
It really depends on what type of product you have and what you are trying to accomplish.
Spending money on Google AdWords for specific terminology may help in a very targeted market while often being a significant cost. Each company is different, with different products and different seasons of selling. Therefore, conducting specific targeting through PPC advertising can be a pricey way to get a small result.
It can often be true that SEO is best for companies with long run sales and a long term strategy of success that is not seasonally dependent. SEO would help the long term company because it can focus on blogging, mobile, social media, bringing original information to the web, and much more that takes time but build a website to the top of the search. PPC is a short run way to boost a ranking in a limited period of time.
Why am I not higher than my competitor in the search engines?
There are over 200 search ranking factors that go into determining where you rank. With so many different variables, it can take time to get higher than your competitor in all of them.
Even if you do find all the factors are work to rank higher, it is still not a guarantee because the search engines are fluid. They often will update and change their algorithms multiple times a day.
As with just about any marketing strategy, the best way to approach the consumer is to give them what they want. With a good and constant blog, quality earned links, and a good social media plan you will be able to stay current and on point with any changes to the algorithms.
I want to rank for this keyword, can you do it?
Of course. But it could take some time, so make sure to manage your expectations. With all the marketing and SEO strategies we conduct, we work to focus in on the particular keywords of your choice. With the various factors of search engines that are changing, it is important to do it the right way that will last. There is not a completely black-and-white method of increasing your rank for a keyword. We need to remain flexible to adapt to the latest algorithms every day. While we increase your ranking we will make sure to create the best user experience. Search engines are looking for a good user experience on the sites and will rank these sites higher in the search. So adapting, communicating, and conducting it on multiple fronts is the best way to go naturally.
Stay tuned, next week we will answer 5 more questions.