You Don’t Know What You Don’t Know
Many marketing organizations execute on what they think they know. Power to be Found recommends executing on what you actually know, and focus groups are a proven method for extracting that information. Focus groups provide sharp insight into the perceptions and preferences of your most important audiences, be they consumers or companies. Power to be Found’s focus group consulting plays a key role in the research and development of solid marketing and communication strategies.
Our consultants offer expertise in recruiting for focus groups, conducting online focus groups and administering in-person focus groups. Our team has extensive experience in gathering strategic input from C-Level executives to consumers and everywhere in between.
In-Person Focus Group Facilitation
In-person focus groups are conducted face-to-face and offer concentrated insights from a smaller group of carefully selected audience members. These focus groups offer the ability for users to enter into a dialogue with a facilitator, provide candid feedback about a proposed solution or provide inspiration for future efforts. Face to face focus groups also offer the ability to capture sentiment from an audience who may be less comfortable with online focus groups.
Sessions can be facilitated either on-site at a client’s location, a Power to be Found designated site or in some cases facilitated through video conferencing with screen share. Focus groups sessions are often recorded for future reference.
Online Focus Group Facilitation
Alternatively, online focus groups and online surveys are widely regarded as an excellent, lower cost method of capturing user sentiment. Online focus groups are conducted in a controlled forum, offer a broad audience reach and the ability to reach users across time zones, languages and geographic regions. Online surveys, often delivered via e-mail,offer the ability to compile data from a large group of users and concentrate the feedback into constructive real life marketing and communications strategies.
Focus groups can be combined with usability testing to gather even more information about an online experience.
