http://www.powertobefound.com Search Engine and Social Media Marketing & Optimization | E-ffective Web 2.0 Strategies Mon, 29 Sep 2008 15:38:09 +0000 http://backend.userland.com/rss092 en [flashvideo filename="http://www.powertobefound.com/wp-content/uploads/2008/09/a5.flv" image="http://www.blueprinttoemarketingblog.com/wp-content/uploads/ptbflogo.JPG" /] Was hanging out with the CMO of Wal-Mart last week and she shared with me that “97% of customers approve the product self rating system” When you view products online you’re reading your neighbors opinion of the experience that a customer had with the product. Bad or Good. Who ... http://www.powertobefound.com/quickie-video-20-is-authencity-data-and-in-last-place-technology-jerry-hart-discussed-with-wal-mart-cmo/ [audio:http://www.powertobefound.com/wp-content/uploads/2008/09/guy_kawasaki.mp3] “Surreal” is how Guy Kawasaki explains today’s new start up online This was my first time seeing Guy, and it was intimate. Only 30 people at an AMA event in San Francisco and he was hysterical. Guy reflected back to his audience that it’s been only recently ... http://www.powertobefound.com/guy-kawasaki%e2%80%99s-%e2%80%9ctruemors%e2%80%9d-labeled-%e2%80%9cworst-website-ever%e2%80%9d-by-national-newspaper/ I know the cardinal rule. No politics or religion.  I know what happens when I do, some go nuts and tell me to bite it! So with those lovely unsubscribes coming at me, why not share authentically with you. Once in while I include politics when it relates to blogging  breakdowns ... http://www.powertobefound.com/who-knew-i-could-learn-about-myself-and-blogging-from-sarah-palin/ Jerry Hart speaks with Larry Genkin. Founder of Blogger and Podcast Directory.  This interview was resurrected from my archives because it touches on the enormous shift in the market to blogging and podcasting that is enabling the little guy [YOU AND ME] to be the big guy - THE VOICE/AUTHORITY ... http://www.powertobefound.com/usa-today-blogger-and-podcast-directory-jerry-hart-interviews-larry-genkin/ Today I watched a company scramble to contain the firestorm of negative feedback that customers were saying about them. I remembered that in every community, 1 percent are the givers. In Wikipedia, for example, about 1 percent of the users create and edit articles. Same goes for Microsoft’s Channel 9 Web site. ... http://www.powertobefound.com/negative-feedback-youre-always-on-the-radar-get-used-to-it/ Pay even more attention to what members initiate Invite the right people, keep it small and private Tip 1 View members as advisors to the company Tip 2 Find the social glue, make it member centric Tip 3 Work at building the community Tip 4 Be genuine, encourage opinions and feedback Tip 5 Just ... http://www.powertobefound.com/strategies-for-building-successful-online-communities-tip-7/ Use the right elements of technologies and methodologies, and keep experimenting Invite the right people, keep it small and private Tip 1 View members as advisors to the company Tip 2 Find the social glue, make it member centric Tip 3 Work at building the community Tip 4 Be genuine, encourage opinions and feedback ... http://www.powertobefound.com/strategies-for-building-successful-online-communities-tip-10/ Don't ask too much too often Invite the right people, keep it small and private Tip 1 View members as advisors to the company Tip 2 Find the social glue, make it member centric Tip 3 Work at building the community Tip 4 Be genuine, encourage opinions and feedback Tip 5 Just Plain Ask ... http://www.powertobefound.com/strategies-for-building-successful-online-communities-tip-9/ Don't squelch options and negative feedback Invite the right people, keep it small and private Tip 1 View members as advisors to the company Tip 2 Find the social glue, make it member centric Tip 3 Work at building the community Tip 4 Be genuine, encourage opinions and feedback Tip 5 Just Plain Ask ... http://www.powertobefound.com/strategies-for-building-successful-online-communities-tip-8/ Be Genuine, Encourage opinions Invite the right people, keep it small and private Tip 1 View members as advisors to the company Tip 2 Find the social glue, make it member centric Tip 3 Work at building the community Tip 4 Just Plain Ask Tip 6 Pay even more attention to what members intiate ... http://www.powertobefound.com/strategies-for-builiding-successful-online-communities-tip-5/