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Was hanging out with the CMO of Wal-Mart last week and she shared with me that “97% of customers approve the product self rating system”
When you view products online you’re reading your neighbors opinion of the experience that a customer had with the product. Bad or Good.
Who wins? You do, because you wouldn’t believe Wal-Mart if they told you it was GREAT. And, Wal-Mart removes products that are hated and then praise the customers for voicing their experience.
Giving us a social website that enables me to make a better purchase decision tells me how well Wal-Mart HEARs who’s really in charge of their brand; you and I.
Allow me to compare brand control to swimming in the ocean. Wal-Mart can paddle as fast as they want to control and resist the voice of the public or choose to embrace the ocean currents and then. ebb and flow as they are now, for the 130 million Americans that shop there every month. Isn’t that a number? I know it shocked me too.
OK so Wal-Mart has tons of money to empower visitors to spend more and love them more, so what about you?
I feel your pain.
Social Media or 2.0 and confusing technology babble everywhere is mostly internet pollution. Never fear it either. Bottom line, integrate technology on your blog or site in or near the decision point of purchase or conversion.
Technology 2.0 is merely providing your visitors with a megaphone to share their opinion of you, what you offer or on a good day, a few angry rocks are thrown from a passionate blog or site patron and don’t we just eat that up?
Raise the comfort level of a potential buyer in the purchase cycle by giving them access to peer to peer conversations. Unveil that intelligent interactive conversation as close to the decision point of purchase as possible.
So how do you get more comments? Next post I do, you’ll have it.
One more thing the CMO of Wal-Mart shared with me. Wal-Mart learned – When you get volume you get to the voice of customer. So, be patient. No one likes to eat in an empty restaurant, except me. Seriously, when your restaurant which is your blog is jammed with good smelling food and lots of visitors, you too will see the tipping point.
Hang in there.
This Power to be Found Quckie Video will help you understand more
